Pink Panther Goes Social in New Interactive Game

IPFranchise and Metro-Goldwyn-Mayer Bring Old Friend into New Era of
Gaming SAN FRANCISCO, CA, February 22, 2012--The Pink Panther is step-
ping into the spotlight of the social gaming scene in a partnership
between media development company IPFranchise, Inc. and Metro-Goldwyn-
Mayer Studios, Inc. The collaboration between MGM and IPFgames on
“Pink Panther’s Amazing Adventure” will provide a new venue for fans
to experience the lovable and iconic character.

"We're very excited to take the lead in bringing this brand to Face-
book as MGM's first social game. It represents fans of all ages and
a worldwide audience who have loved the Pink Panther since the late
60s,” said Kandice Cota, CEO of IPFranchise (IPF). This interactive,
animated adventure game will launch on Facebook and expand to Google+
and other global social platforms. With an interactive spin on one
of pop culture’s original cartoon franchises, longtime fans and new-
comers will join Pink Panther on a comic adventure as they navigate
the social gaming universe.

“We are thrilled to be working with IP Franchise on this great new
game,” said MGM’s VP, Licensing & Consumer Products, Tricia Samuels.
“We look forward to bringing the Pink Panther to social gaming, a
platform we recognize as an important entertainment medium for our
classic properties.”

For nearly 50 years, MGM’s Pink Panther character has charmed and
delighted audiences of all ages. Along Pink’s adventure there are
various clues and puzzles, holding true to the original charm and
mischievous nature of the Pink Panther franchise. Mini-games will
allow for additional engagement to supplement the main story & give
gamers a layered, unique experience.

The current target market for “Pink Panther’s Amazing Adventure” game
is also the fastest growing market on Facebook; women ages 30 to 55.
In addition to this existing market, a study by Park Associates re-
veals that advertising revenues and sales of virtual goods would make
social gaming a $15 Billion industry by 2015.

About IPFranchise:
IPFranchise, Inc. is a next generation media studio and home of IPF
games. They specialize in social networking games and applications
that can be played on social networks such as Facebook and mobile
smartphones. IPF packages and previsualizes creative intellectual
properties into marketable concepts as games, films, television and
licensed products, and manages all phases of development and distri-
bution. IPF also teams up with partners to coproduce their IP and con-
tent and is currently working on several studio projects, adapting
games from famous movies and other media. www.ipfranchise.com

About Metro-Goldwyn-Mayer Studios Inc.:
Metro-Goldwyn-Mayer Studios Inc. is actively engaged in the worldwide
production and distribution of motion pictures, television programming,
home video, interactive media, music, and licensed merchandise. The
company owns the world’s largest library of modern films, comprising
around 4,100 titles. Operating units include Metro-Goldwyn-Mayer
Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films
Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Distri-
bution Co., MGM International Television Distribution Inc., Metro-
Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM
Consumer Products and MGM Interactive. In addition, MGM has ownership
interests in domestic and international TV channels reaching over 130
countries. For more information, visit www.mgm.com.

MGM Interactive is a national video game publisher owned by Hollywood
Studio, MGM. THE PINK PANTHER ™ © 1964 – 2012 Metro-Goldwyn-Mayer
Studios Inc. All Rights Reserved.

Media Contact:
Name: Sandy Jones-Kaminski
Phone Number: 415-613-8508
E-mail: sandy@ipfranchise.com
www.ipfranchise.com
www.mgm.com